A new category for the Philips brand licensing portfolio
Fitting the core values of Philips, this partnership comes at a time that is critical with an ever-increasing active aging population and the growing need for physical therapy interventions and programming in medical and rehabilitation environments. Philips Physical Therapy Solutions break down barriers to exercise through program versatility, ease-of-use, tracking and seamless communication of relevant metrics between individuals and their care communities to deliver better outcomes.
On the new partnership, Daniel Clayton, President of Dyaco Commercial and Medical Division, commented; “We’re delighted to launch this innovative line of Philips medical fitness equipment to the healthcare marketplace. The strategic brand license partnership with Philips is a very significant enhancement to the Dyaco portfolio of brands. We have a unique offering of highly specified medical equipment designed to improve people’s lives. As we extend Dyaco’s reach into the medical and rehabilitation markets, the impact and credibility of the Philips brand make this the ideal partnership to deliver these much-needed, innovative solutions.”
Specialty products that enable tailored patient programming
The equipment has been developed using rehabilitation strategies and technologies that address the active aging population and a multitude of patient deficiencies to enhance recovery outcomes. The initial launch product line includes a medical and rehab treadmill, recumbent bike, upright bike, recumbent stepper and stepper with removable seat for wheelchair access.
These specialty professional medical and commercial products bring enormous benefits to patient rehabilitation and recovery that traditional fitness equipment is just not able to provide. With tailored adjustments and proprietary features, the products enable clinicians and therapists the ability to prescribe physical therapy programs for an individual’s specific needs.
“We are very excited about our new partnership with Dyaco International and developing this important category in Philips’ healthcare brand licensing portfolio in both the professional and home sectors, helping to improve people’s lives and deliver better outcomes,“ says Spencer Ramsey, Senior Director Global Brand Licensing at Philips.
The Philips line of medical and rehabilitation equipment is due to launch in the US market the first quarter of 2019, with further market rollouts later in year.
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